McCann Minneapolis' New Workplace: A Hub of Creative Urban Design

McCann Minneapolis' New Workplace: A Hub of Creativity in Downtown Minneapolis

McCann's new workplace at 510 Marquette in the heart of downtown Minneapolis is a stunning example of urban design. The transformation of the space was undertaken by the Snow Kreilich Architects architectural studio, with the aim of creating a powerful yet restrained frame for the agency's energy and creative production. The result is a fluid work environment that inspires collaboration and creativity.

A Space Designed for Fluidity

The new workplace was conceived with the idea of fluidity at its core. The designers wanted to create a space that would encourage collaboration in all its forms, from impromptu brainstorming sessions to more structured meetings. To achieve this, they used a variety of materials and design elements that complemented the raw, industrial feel of the original space.

The Power of Original Structure

One of the key challenges of the project was to reinsert all the necessary systems without obscuring the power of the original structure. The result is a space that retains the coffered ceilings and city views that were so striking about the original space. The designers also added a penthouse and roof deck space, which offer stunning views of the city.

A Restraint and Power

The use of white-washed masonry walls, concrete floors, glass, pale soaped oak, and brushed stainless steel creates a diffuse vaporous light quality that complements the raw, industrial feel of the space. The design is both powerful and restrained, providing a frame for the agency's energy and creative production without overwhelming it.

A Hub of Creativity

Overall, McCann's new workplace at 510 Marquette is a hub of creativity in the heart of downtown Minneapolis. The space is designed to inspire collaboration and creativity, with a focus on fluidity and the power of the original structure. It is a stunning example of urban design that showcases the power of architecture to transform space and inspire creativity.

Read also about the Ascending Route to Healing: Museum of Memory of Colombia project