Kellogg's Bremen: Unique Urban Development with Waterfront Views

Bremen, Germany

Project's Summary

Kellogg's Bremen Project: A Unique Urban Development Endeavor

The Kellogg's Bremen Project, created by the Delugan Meissl Associated Architects architectural studio, is a remarkable example of urban development. Located in the “Überseestadt” of Bremen, the project covers an area of 300 hectares and is one of Europe's largest urban development initiatives. The former Kellogg operating area in the heart of the city has been transformed into a new urban quarter, offering ample opportunities for commercial development, education infrastructure, leisure activities, and attractive public spaces.

A Peninsula with a View

The “Überseeinsel” peninsula is a unique feature of the Kellogg's Bremen Project. Bordered by the Europahafen to the north-east, the River Weser to the south-west, and the former Kellogg operating area to the south-east, this spectacular location offers breathtaking views of the waterfront. The area has been developed into a new urban quarter, providing ample space for commercial development, education infrastructure, leisure activities, and public spaces.

Reviving the Past

One of the most striking features of the Kellogg's Bremen Project is the conversion of the existing silos and the former Reishalle into a hotel and a market, respectively. This transformation has given the area a unique character and offers visitors an unforgettable experience on the Weser. Both buildings have a varied range of gastronomic offerings located on the ground floor, an organic supermarket, terraces on the Weser, and their own brewery.

A Pedestrian and Bicycle-Friendly Zone

The Kellogg's Bremen Project has been designed with a focus on the quality of stay, with priority given to pedestrian and bicycle traffic. Overground traffic is limited to collections or deliveries to maintain the character of the free spaces around the Kellogg's hotel and the market hall. For vehicles, an underground car park with two entrances has been planned. This approach ensures that the area remains a vibrant and lively urban quarter, offering a unique blend of commercial development, education infrastructure, and leisure activities.

In conclusion, the Kellogg's Bremen Project is a remarkable urban development initiative that has transformed the former Kellogg operating area into a vibrant and lively urban quarter. With its unique location, breathtaking views of the waterfront, and a range of commercial, educational, and leisure facilities, this project sets a new standard for urban development initiatives. The conversion of the existing silos and the former Reishalle into a hotel and a market, respectively, has given the area a unique character and offers visitors an unforgettable experience on the Weser. The Kellogg's Bremen Project is a pedestrian and bicycle-friendly zone, designed to ensure that the area remains a vibrant and lively urban quarter.