dpHUE Concept Store: Bridging Salon and Drugstore Hair Color
Project's Summary
dpHUE Concept Store: Bridging the Gap Between Salon and Drugstore Hair Color
dpHUE, a high-quality hair color brand, has recently opened its first storefront in suburban Minneapolis. The store is a prototype for a new concept product and customer experience that aims to bridge the gap between expensive salon services and boxed hair color sold in drugstores. The store offers professional styling advice from certified colorists in a non-salon atmosphere, and exclusively features high-quality take-home hair color products.
Fresh and Distinguished Space
dpHUE's main goal was to design a fresh and distinguished space that represents the brand's ethos and has a strong artistic presence to draw people into the store. The store's programmatic components were critical, including customer consultation, product display, point of sale, and customer demonstration areas. The design was adaptable for future stores, as several key components were defined within the space that could be easily transferred to other locations.
Signature Curved Wood Wall
The signature curved wood wall draws customers into the space and presents a bold material palette. The wall features focused areas that define the point of sale and demonstration area through crisp whitewashed recesses. The centerpiece of the space is the two consultation tables, the heart of the customer experience, where professional consultants and customers interact. Ultimately, the design of this concept store has created a distinguished look and feel specific to dpHUE that supports the company's brand and mission to provide a superior customer experience.
A New Concept for Hair Color
dpHUE's new concept store is a game-changer for the hair color industry. By offering a non-salon atmosphere and professional styling advice, the store bridges the gap between expensive salon services and boxed hair color sold in drugstores. The store's high-quality take-home hair color products are exclusively available, and the design of the store is fresh and distinguished, creating a unique customer experience that supports the brand's mission. As dpHUE expands to future locations, the adaptability of the design ensures that the same distinguished look and feel will be present in every store.
