Sesia Showroom by ASWA - Innovative Thai Furniture Design

Sesia Showroom, an impressive creation by ASWA (Architectural Studio of Work - Aholic), is strategically nestled in the bustling heart of Bangkok. This new showroom for the renowned Thai-furniture brand features an interior facade that draws inspiration from the brand's iconic bookshelf. The design is not merely aesthetic; it serves to captivate and engage potential customers from afar, ensuring that the showroom stands out amidst the vibrant shopping district. The facade is a testament to ASWA's commitment to merging functionality with striking visual appeal, inviting pedestrians to explore the beauty of Sesia's offerings.

One of the most remarkable aspects of the showroom is its technical precision. The bookshelf facade is not just a visual element; it is designed to be tactile, allowing pedestrians to interact with it, thereby enhancing their experience. This thoughtful design creates a seamless connection between the outside world and the interior space, where the facade transforms into a backdrop that blurs the outside traffic. This blur-effect encourages customers to immerse themselves in the serene environment of the showroom, focusing solely on the carefully curated furniture displays that reflect the essence of the Sesia brand.

The interior of the showroom is further enhanced by the innovative use of curved-rail curtains. These curtains serve as both functional and aesthetic elements, dividing the space while creating a cozy, home-like atmosphere. The off-white semi-transparent curtains provide flexibility for staff and customers, allowing them to redefine the exhibition space based on their needs. In a bid to elevate the showroom experience, ASWA plans to incorporate projection mapping on the curtains, transforming them into a dynamic canvas that can showcase various artistic elements, thus further enhancing the showroom's appeal.

Strategically designed, the office area within the showroom is raised approximately 50 centimeters above the main floor. This elevation not only offers a unique perspective of the showroom but also creates a dedicated space for semi-formal business meetings. This design decision ensures that visitors are greeted with an unobstructed view toward the entrance, enhancing their overall experience and reinforcing the welcoming nature of the showroom. The thoughtful layout encourages interaction and engagement, allowing visitors to fully appreciate the design and craftsmanship displayed within the space.

The materials selected for the Sesia Showroom play a crucial role in reinforcing the brand's identity. A harmonious blend of wood, polished concrete, and steel is utilized, complemented by the off-white curtains. This material palette not only enhances the beauty of the furniture but also resonates with the brand's commitment to quality and craftsmanship. ASWA's design translates Sesia's brand identity into an architectural language, creating a space that is not only visually appealing but also reflective of the brand's ethos. The showroom stands as a powerful testament to the art of design, capturing the essence of Sesia's passion for furniture and craftsmanship, and inviting visitors into a world of aesthetic delight.

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