Salihorsk Pavilion by ZROBIM architects

The Salihorsk Pavilion stands as a cornerstone of the ambitious initiatives undertaken by Belaruskali to elevate the city of Soligorsk into a vibrant tourist destination. This project is not just about architecture; it embodies a vision for a renewed urban landscape that attracts both domestic and international visitors. By leveraging the unique geological features of the region, particularly the potassium rock formations, the pavilion serves as a tangible representation of Soligorsk's identity and heritage.

At the heart of the pavilion's design lies a simple yet striking parallelepiped structure, crafted to resonate with the natural environment. The architects from ZROBIM have chosen eco-friendly materials, ensuring that the pavilion harmonizes with its surroundings while promoting sustainability. The use of natural, warm colors enhances the welcoming atmosphere, making it an inviting space for tourists seeking to explore the rich culture and history of Soligorsk. The design philosophy emphasizes clarity and functionality, with twelve doors that provide open access to all guests, symbolizing the city's hospitality.

The pavilion's interior is illuminated with innovative LED tape lighting, creating a cozy and inviting ambiance, particularly during the evening hours. Vertical LED strips accentuate the rhythm of the structure, guiding visitors through the space while showcasing the pavilion's architectural elegance. This thoughtful integration of lighting not only enhances the aesthetic appeal but also aligns with contemporary architectural trends focused on creating immersive experiences for users.

As part of the broader Soligorsk branding initiative, which includes the development of exhibition stands and a picturesque architectural seafront, the pavilion will play a crucial role in promoting local handicrafts, cuisine, and fashion. The design integrates a striking logo of Soligorsk and a wavy marmoleum floor pattern, reflecting the geological layers of the region. These elements not only serve as artistic expressions but also as educational tools that inform visitors about the significance of Soligorsk's natural resources.

The construction of the pavilion was executed by Modern Frame House, with oversight by Alexey Tarnagursky, ensuring high-quality craftsmanship. It has already gained attention as it was strategically placed in prominent locations during the II European Games held in Minsk. Following the event, the pavilion is set to relocate to key spots within Soligorsk, further solidifying its role as a central hub for tourism and cultural exchange. The Salihorsk Pavilion is more than just a structure; it is a beacon of hope for the future of Soligorsk as a thriving tourist destination.

Read also about the APARTMENT VD SOFIA - Luxury Living in Sofia project