Project's Summary

Located on a bustling street, this two-story watch store is a visual delight for passersby. Designed by the esteemed YOSHIHIRO KATO ATELIER architectural studio, the MOONPHASE. GINZA project showcases a unique and captivating atmosphere. With each floor boasting a distinct design concept, the store offers a truly immersive experience for watch enthusiasts.

Upon entering the store, visitors are greeted by the first floor's stunning aluminum-based design. The main material used in this floor's composition is aluminum, which lends a sleek and modern aesthetic. The display fixtures and walls are adorned with aluminum bevel siding, creating an exquisite showcase for the exquisite timepieces. To add a touch of warmth and ambiance, acrylic plates are cleverly inserted into certain sections of the siding, emitting a soft glow that highlights the watches on display. This thoughtful design choice ensures that the first floor exudes a contemporary yet inviting atmosphere.

Ascending to the second floor, a completely different design concept awaits. Here, the focus shifts to a wood-based approach, offering a striking contrast to the first floor's aluminum-dominated design. The use of wood creates a sense of warmth and sophistication, perfectly complementing the luxury watches housed in this section. Arched frames grace the display fixtures, releasing a warm glow that bathes the space in an enchanting light. This thoughtful interplay of materials and lighting creates a captivating ambiance that further enhances the beauty of the timepieces.

What sets this watch store apart is the harmonious integration of design and merchandise composition. Each floor's unique design concept is carefully tailored to suit the specific watches showcased. By creating a distinct visual identity for each floor, the MOONPHASE. GINZA project ensures that visitors can immerse themselves in a tailored experience that caters to their individual preferences.

In summary, the MOONPHASE. GINZA project is an architectural marvel that astounds and entices watch enthusiasts. The two-story watch store, designed by the visionary YOSHIHIRO KATO ATELIER, showcases a seamless integration of design and merchandise composition. The first floor, with its aluminum-based design and soft glowing accents, offers a contemporary and inviting atmosphere. Meanwhile, the second floor's wood-based approach exudes warmth and sophistication, creating a captivating ambiance. Step into this remarkable store and embark on a journey through exquisite timepieces, where each floor tells its own unique story.

Project's associated companies