Project's Summary

Moon Phase Gifu store, located just a short 10-minute walk from Gifu Station, is a captivating wristwatch store that stands out as a roadside gem. With a facade spanning an impressive 15 meters, this store is a prominent fixture in the town. The store's design is marked by its independent display furniture, carefully crafted to achieve a harmonious and unified aesthetic.

The ingenious layout of the display furniture within the store creates a sense of different directionality, effectively guiding the flow of customers. By strategically placing the furniture, the designers have masterfully established a natural flow line throughout the space. To further accentuate this flow line, the direction of the display furniture was modified, enhancing the overall spatial experience. The self-supporting wall made of back glass serves as a visual representation of this flow line, adding a touch of artistic expression to the store.

In this unique design, the display furniture not only serves its functional purpose but also contributes to the overall aesthetic appeal of the space. By seamlessly blending form and function, the store's atmosphere is established as a cohesive whole. The careful consideration given to the design and function of each element ensures that every aspect of the space works in harmony to create a captivating environment for customers.

The Moon Phase Gifu store exemplifies the underlying principle of design and function in architecture. It showcases how a well-thought-out space can be created by integrating various elements and considering their compatibility. The YOSHIHIRO KATO ATELIER architectural studio, the creative force behind this project, has successfully brought to life a space that not only showcases the beauty of wristwatches but also offers an immersive and captivating experience for all who visit.

In conclusion, the Moon Phase Gifu store in Japan is a testament to the power of thoughtful design and meticulous attention to detail. This remarkable project, created by the YOSHIHIRO KATO ATELIER architectural studio, has transformed a simple wristwatch store into a captivating space that harmoniously blends design and function. The innovative use of display furniture and the incorporation of a flow line throughout the store's layout showcase the studio's expertise in creating visually stunning and engaging environments. The Moon Phase Gifu store is a true testament to the artistry and creativity that can be achieved through architectural design.

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