Mall in the shell

Moscow, Russia

Project's Summary

The Mall in the Shell project is a visionary initiative aimed at transforming the architectural landscape of Moscow, particularly addressing the challenges posed by the discordant urban environment that emerged after the collapse of the Soviet Union. The design philosophy of za bor architects, led by the talented duo Petr Zaitsev and Arseniy Borisenko, emphasizes the significance of lightweight constructions. This approach not only reimagines existing structures but also enhances the aesthetic value of the city. By incorporating innovative materials and design strategies, the project stands as a testament to the potential of architecture to positively influence urban life.

One of the most pressing issues in Moscow's urban landscape has been the prevalence of buildings that appear alien to the city's historical architecture. The Mall in the Shell project seeks to rectify this by introducing light facades that redefine the visual appeal of one of Moscow's largest shopping malls, originally built in 2002. The use of expanded steel sheets, a cost-effective and versatile material, forms the backbone of this design. These sheets are strategically mounted on a polygonal metal structure, seamlessly integrating with the existing building while providing a captivating visual experience.

The benefits of the expanded metal shell extend beyond aesthetics. In the summer months, this innovative facade significantly reflects and scatters light, functioning as an effective canopy that minimizes wall heating and reduces air-conditioning costs. The design also allows for the facade to double as a colossal screen for dynamic light shows, movies, and advertisements, creating an engaging experience for visitors. Utilizing a dedicated mobile application, shoppers can access audio content synchronized with the visual displays, enhancing their interaction with the space.

What sets the Mall in the Shell project apart is its simplicity and cost-effectiveness. The technical execution of this design does not require extensive resources or time, making it feasible to implement in a matter of weeks. This swift transformation can turn a visually unappealing shopping center into a vibrant attraction that draws residents and tourists alike. Furthermore, the revitalization of the urban environment contributes to increased profitability for the shopping center's owners and tenants, ensuring that the economic benefits align with the aesthetic improvements.

In conclusion, the Mall in the Shell by za bor architects represents a forward-thinking approach to urban design, where architecture meets functionality and sustainability. This project not only aims to enhance the visual identity of Moscow but also serves as a model for future developments that prioritize the integration of innovative materials and designs to create spaces that are both beautiful and economically viable. By reimagining the existing urban fabric, the Mall in the Shell stands as a beacon of hope for a more cohesive and attractive cityscape.

Associated Companies