Design Your Dream Home with LBS West German Building Association
Project's Summary
The ZENCUBE 5X5, a unique architectural creation by ZENDOME GmbH, is currently making its way through North Rhine Westphalia as part of the "Your style needs a home" campaign by LBS. Developed in collaboration with TAS Emotional Marketing GmbH, the overall concept of the campaign aims to help the public identify their personal living style using an iPad, QR code, and a living configurator. With these tools, individuals can design a rough draft of their dream home.
The cube, affectionately referred to as the LBS "living cube," serves as a vibrant communicator of the campaign's motto, targeting a young audience in various cities. The membrane of the cube proudly displays the campaign's corporate design, creating an unmistakable impression. Upon entering the cube, visitors are greeted by a modern and youthful living interior, further reinforcing the campaign's message.
Jan Pohlschmidt, supervisor of LBS distribution marketing, expressed his delight with the positive response to their roadshow. The mobile apartment has attracted many people who are eager to gather information about LBS's product portfolio, particularly regarding building society savings for young individuals. The roadshow has provided an excellent platform for engaging with the public and showcasing the benefits of LBS's offerings.
The "Your style needs a home" campaign, in collaboration with ZENDOME GmbH and TAS Emotional Marketing GmbH, has successfully brought the concept of personalized living styles to the forefront. Through the use of the ZENCUBE 5X5, individuals have the opportunity to explore and design their ideal living space. The campaign's presence in North Rhine Westphalia has garnered significant attention, with many intrigued by the unique and innovative approach taken by LBS. As the roadshow continues its journey, it is expected to leave a lasting impression on the minds of those who have had the chance to step inside the LBS "living cube" and discover their personal style.
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