Project's Summary

KNOCK, Inc. has embarked on an impressive journey of transformation by renovating a neglected 1960s food distribution center located on the vibrant Glenwood Avenue on the edge of downtown Minneapolis. This once-derelict structure has been ingeniously revamped into a modern workplace that not only reflects KNOCK’s innovative brand image but also contributes a fresh presence to the underrated stretch of Glenwood Avenue. Designed by the talented team at Snow Kreilich Architects, the new workspace embodies the essence of creativity and collaboration, making it an ideal environment for the creative innovators at KNOCK, Inc.

KNOCK, Inc.
KNOCK, Inc.'s innovative building on Glenwood Avenue.

At the heart of KNOCK's innovative office design is the recognition of the importance of collaborative spaces. The new layout emphasizes diverse areas that foster creativity and teamwork among employees. These thoughtfully designed spaces include pin-up walls for brainstorming, focused critique areas for constructive feedback, a well-stocked library for inspiration, and two expansive conference rooms for collaborative meetings. Additionally, a communal kitchen table serves as a hub for casual gatherings and lunch breaks, reinforcing the sense of community within the office. This design approach supports KNOCK's unique business model, which integrates diverse design disciplines to build a cohesive brand identity.

Reclaimed walnut details adding character to the workspace.
Reclaimed walnut details adding character to the workspace.

A standout feature of the KNOCK, Inc. renovation is its commitment to sustainability. Initially deemed a potential “tear down” project, the food distribution center was transformed into a high-performance building that prioritizes energy efficiency. The architectural design incorporates expanded window openings and floor-to-ceiling glazed office walls that flood the interior with natural light, creating an uplifting work environment. Furthermore, over 25 solar light tubes have been installed throughout the space, significantly reducing energy consumption while enhancing the overall aesthetic. The careful selection of healthy, local building materials, such as reclaimed walnut, adds both character and sustainability to the project.

Conference room designed for teamwork and collaboration.
Conference room designed for teamwork and collaboration.

The successful renovation of the food distribution center has allowed KNOCK, Inc. to firmly plant its roots in Minneapolis, establishing a modern and inviting workspace that aligns with its brand values. The building's design not only signifies a fresh and innovative presence in the community but also serves as a testament to KNOCK’s commitment to sustainable design practices. By embracing the existing structure and maximizing its potential, KNOCK has created a high-performance environment that showcases innovative construction practices and enhances the workday experience for its team.

Creative brainstorming area with pin-up walls at KNOCK.
Creative brainstorming area with pin-up walls at KNOCK.

In conclusion, the transformation of the former food distribution center into KNOCK, Inc.'s innovative workspace exemplifies the power of thoughtful design and collaboration. The project underscores the significance of creating environments that foster creativity while prioritizing sustainability. With its unique blend of collaborative spaces, high-performance features, and a focus on using healthy materials, KNOCK's new office stands as a beacon of modern architecture in Minneapolis, inspiring both its employees and the wider community.

+3
Associated Companies