Project's Summary

J&B Beauty World, the leading retailer of salon products in Thailand, has recently unveiled its brand new headquarters in central Bangkok. After almost three decades of quietly dominating the industry, the owners of J&B decided it was time to relocate and create a headquarters that truly reflected their position as industry leaders. Collaborating with renowned architectural firm Whitespace, known for their work with Apple's iStudio, J&B's new building is an architectural masterpiece that seamlessly blends modernism, Feng Shui principles, and world-class retail design.

Located on Petchaburi road near Chidlom, the new J&B headquarters is a sight to behold. The exterior of the building features a stunning 6-story high sculptural sun screen, which adds a touch of elegance and serves as a striking visual element. Designed by Whitespace's graphic designers and perforated using cutting-edge machinery, the pattern on the sun screen is a testament to the meticulous attention to detail that went into creating this masterpiece. Another architectural marvel is the multi-storied glass showcase window that juts out from the main body of the building, resembling the bow of a ship. This eye-catching feature not only adds a unique touch to the building's design but also serves as a showcase for J&B's wide range of products.

Inside the building, J&B's new facility boasts 1,000 square meters of retail space spread across four floors. Each floor is thoughtfully designed to cater to the needs of professional salons and make shopping a breeze for customers. The first floor is a convenience area that showcases the most popular and essential products. Moving up to the second floor, customers will find a dedicated section for hair products and cosmetics. The third floor highlights spa products and salon furnishings, while the fourth floor not only continues the theme of furnishings but also houses a seminar room equipped with all the necessary facilities for hair product and styling demonstrations. The upper floors are reserved for administrative and private facilities, ensuring that J&B's operations run smoothly and efficiently.

The collaboration between J&B and Whitespace has resulted in a headquarters that truly embodies the essence of J&B's position as the leading retailer in the salon industry. The combination of modernist architecture, Feng Shui principles, and world-class retail design creates a space that not only reflects J&B's leadership but also provides a visually stunning and functional environment for both customers and employees. With their new headquarters, J&B is poised to continue their dominance in the industry and set new standards for retail excellence in Thailand.

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