Audi&Mercedes Brand Shops

The Audi&Mercedes Brand Shops stand as a remarkable testament to modern architecture intertwined with historical significance. Nested within the territory of the former Likhachev car factory, this innovative car center transforms a vital piece of industrial heritage into a contemporary retail space. The location, known for its architectural legacy, offers a unique vantage point where the past meets the present, making it a focal point for both automotive enthusiasts and architectural aficionados alike.

Designed by the acclaimed Kleinewelt Architekten, the car center is a harmonious blend of two rival automotive brands, Audi and Mercedes. The project embraces the challenge of integrating distinct brand identities within a single architectural framework. Each brand's design ethos is distinctively showcased through carefully curated showrooms, service centers, and executive office zones. The design process involved meticulous planning to ensure that the functional and aesthetic aspects of each brand were maintained, resulting in an engaging environment for customers and staff.

The architectural strategy employed in the Audi&Mercedes Brand Shops is characterized by the introduction of modern glass elements that complement the original structure of the historical factory. Massive glass panels, measuring 3x6 meters, allow for an abundance of natural light to flood the interior spaces, creating an inviting atmosphere for visitors. This seamless integration of light not only enhances the shopping experience but also reflects the transparency and innovation that both brands embody.

Attention to detail is paramount in the design philosophy, where minimalistic aesthetics prevail. The modern extensions respect the proportions and scale of the existing historical structures, ensuring a coherent visual dialogue between old and new. This thoughtful approach not only preserves the integrity of the historical context but also propels it into a contemporary narrative that resonates with the urban fabric of Moscow.

Ultimately, the Audi&Mercedes Brand Shops serve as a bridge connecting the rich history of the Likhachev factory with the dynamic future of automotive retail. As visitors step into this architectural marvel, they become part of a new urban legend that honors the past while embracing the possibilities of modern design. The project stands as a symbol of innovation, heritage, and the evolving landscape of Moscow's architectural scene.

Read also about the One-storey house from a bar project